Celebrate Success

Frequent two-way communication is an important way to apprise stakeholders of progress and celebrate success. Good communication is also critical for addressing controversial or difficult issues that can occur when making these kinds of changes.

Communications Goals

The objective of this communication effort is to build support and engage stakeholders in the process. The best way to do this is to educate and inform all stakeholders about the connection between nutrition, physical activity and learning and how the plan will help improve health and academic outcomes. People need to understand why the program was initiated, the expected benefits, how they fit into the implementation and on-going success of the program, and the benefits as they are realized. The intention is not to simply tell people what you are doing, but to help them understand their role and what is expected of them, as well as how the improvements positively affect them.

Communications Media

There are many communications vehicles available in the school environment. The most effective communications program uses more than one form of media to reach important constituencies. Use those that are most appropriate for the audience or particular message being communicated. Some of your options include:

• Simple flyers or bulletin board posters

• Articles in the school newsletter

• Articles or notices sent home in students’ backpacks

• Staff e-mails

• Daily loudspeaker announcements

• Health programs

• In-service educational programs

• Cafeteria promotions

• Food festivals, farmers' markets and other events

• Tent cards left on desks

• News releases to local newspapers

Introducing the Wellness Program

During the start-up phase, it is important to hold small meetings or briefings with different stakeholder groups about the program and answer some common questions before they arise. In these sessions, be sure to include outside groups that use the school facility such as PTAs and scouting groups. Concepts to communicate in an introductory presentation include:

• What is school wellness all about?

• Stress the connection between nutrition, exercise, health and learning.

• Cite examples of successful programs in other schools.

• Set expectations.

• Stress that we are NOT saying the current program is bad.

• We can't make it perfect, but we CAN make it better.

• Changes they should expect.

• Different types of food, rewards, activities, fundraisers.

• Why are these better?

• What are the various stakeholders’ responsibilities?

• Urge participation in surveys.

• Provide honest and constructive feedback.

• Ask questions.

• Encourage them to send healthy foods, snacks and treats from home.

• Encourage active healthy lifestyles outside school.

See additional Documents and Resources for a sample Power Point presentation you can use to introduce the school wellness program. The program can be modified to meet your specific needs.

Communicating Major Activities

After the Wellness Program is up and running, it is important to keep the stakeholders informed of major or significant events and milestones. These can include:

• Health screenings

• Introduction of new menus, curricula or family fitness opportunities

• Elimination of soda or sweets from vending areas

• New fundraising programs

• New staff or community collaborations

In addition to wellness events or activities, the team should be prepared to provide information on other activities that will cause noticeable changes. These might include plans to expand or change facilities to accommodate fitness activities, introduction of safer bike and walking routes, and similar initiatives.

Other Communication Opportunities

Sometimes communication is important even when no one is asking questions. With a new program, it is important to keep the successes top-of-mind. You should look for unique opportunities to keep the message vital and current. Some additional opportunities include: