Healthy Schools Campaign Announces Launch of Go for the Gold Campaign with Chicago Public Schools
Chicago responds to First Lady Michelle Obama’s Challenge to Reverse Trend in Childhood Obesity
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| Audrey Rowe, USDA Deputy Administrator for Special Nutrition Projects, speaks at the Go for the Gold launch. Rowe called the effort a "national model." |
On Aug. 17, HSC announced the launch of the Go for the Gold campaign, a partnership of HSC, Chicago Public Schools (CPS), the USDA Midwest and the Illinois State Board of Education Dept of Nutrition. Go for the Gold will support Chicago public schools in meeting the high standards for food, fitness and nutrition education set by the HealthierUS School Challenge, the program First Lady Michelle Obama is promoting in the effort to reverse the trend in childhood obesity.
"Chicago is a national model," said Audrey Rowe, USDA Deputy Administrator for Special Nutrition Projects, at the launch. Rowe visited Chicago to meet with students and learn about the city’s response to the First Lady’s challenge.
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| Rochelle Davis, HSC founding executive director; Audrey Rowe, USDA deputy administrator for special nutrition projects; and Louise Esaian, director of logistics and head of school nutrition for Chicago Public Schools |
The campaign builds on the new nutrition standards for school food that CPS announced in April 2010. The new standards meet and in many cases exceed the gold standard of the HealthierUS School Challenge. The challenge includes standards for school food, physical activity, physical education and nutrition education.
“It’s exciting to see parents, business leaders, chefs, school nurses and so many others from across the city come together in this effort to provide healthy school environments,” said HSC founding executive director Rochelle Davis.
Go for the Gold includes a civic and business advisory committee co-chaired by Karen Atwood, president of Blue Cross and Blue Shield of Illinois, and Terry Mazany, President/CEO of The Chicago Community Trust, to encourage the emergence of city-wide support for a school environment that promotes healthy eating and physical activity for all children.
“The ambition and dedication behind Go for the Gold are truly remarkable,” said Ollice Holden, Midwest Re
gional Administrator, USDA/FNS. “This is truly the on-the-ground embodiment of the First Lady’s vision for our children’s future.”
Plus: Check out photos from the launch »

HSC board member Sheelah Muhammad samples healthy school food items that will be served in Chicago public schools this year at the Go for the Gold launch luncheon on Aug. 17
Teachers: Share Your Ideas for a Healthy Classroom!
Win prizes and be part of the national movement for kids' health
Share your ideas. Do you have a favorite book you read to your class that includes messages about food and fitness? Have you found a few minutes during the day for a physical activity break? Please take a moment to share your ideas and experiences!
Be part of the movement. Across the nation, from the White House to the school yard, we’re seeing a movement to help kids live healthy lives. By sharing your ideas, you’ll provide invaluable guidance to other teachers and be a leader in promoting wellness.
Win prizes. When you share your idea, you’ll be entered in a raffle to win fabulous prizes for your classroom, including kits from The OrganWise Guys, Skillastics and School Health Corp.
Earn recognition. HSC will feature selected ideas in several publications and share them with teachers nationwide. If your idea is used, you will be recognized in HSC’s communications and in any published materials that include your ideas.
Enter today! Click here to learn more and share your ideas. To be eligible for the raffle, ideas must be submitted by Sept. 15, 2010.
We are looking forward to the great ideas!
Share Your Perspective on HSC's Web Communications!
Here at HSC, we are taking a look at our website, newsletter and other communications and would like to know what you think!
Please take a moment to complete a short survey about the website and your interest in school health issues. We’ll use your feedback to continue improving our communications and to ensure that we provide the content and resources you’ll find most useful.

Sponsorship Opportunities Available for Cooking up Change

Student chefs prepare for Cooking up Change Chicago
2010 has already been an exciting year for Cooking up Change! On March 2, HSC hosted a day of action in Washington, DC where student chefs of Cooking up Change presented the healthy school lunch they designed at a briefing on Capitol Hill. On May 17, high school and college students traveled from across the U.S. to compete in the final round of the first National Cooking up Change healthy cooking contest.
Now, we are thrilled to make our flagship Chicago benefit and healthy cooking contest our most dynamic Cooking up Change yet!
HSC is welcoming new and returning sponsors for our flagship Cooking up Change event in Chicago. The benefit and healthy cooking contest will take place Nov. 4 at Salvage One, an architectural showcase just west of downtown Chicago. The event combines the energy of a culinary competition and the fun of a celebration with the power of HSC’s mission.
To learn more about becoming a sponsor, click here or contact Sara Klinzing at 312-419-1810.
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